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Using experimentation as a foundation for your innovation strategy, we help you to make a lot of small, low-cost bets. Through data-driven validation, we accelerate on which ideas work. And kill those that don’t.
We take your idea and turn it into a pain-relieving solution for your target audience by gathering real-life consumer behavior data.
Getting ROI out of your innovation efforts isn’t easy. We help you set up an experiment-driven, stage-gated funnel, tailored to your industry & future vision. We optimize your output in a data-driven way: learning velocity, stage-gate cycles, etc…
There is no one that knows the ins and outs of experimentation like we do. That’s why we run multiple experiments in 2-week sprints, dividing large projects into smaller tasks. We create innovative products & campaigns that stand out from the crowd.
It’s your project so you should have a say in it. We actually work together with our clients, putting time and effort into making you one of us. We come with a T-shaped (not literally) team so we have every base covered.
We have (in)validated ideas for 50+ global companies, giving us the experience to see whether consumers need or want your solution and if it has business potential. By building fast in public, we can learn and pivot at a pace others simply cannot.
Yes! I do have ideas and I’d like to validate them! Are you as excited about experimentation as we are? Well, why don’t you leave your name and your email? And we’ll get back to you.
Too soon? Want to get a better idea of what we’re made of first?
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Founder & Client Lead
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MARIJKE HOUTMAN - Business Developer in Health at Colruyt Group