Turn problems into profit Explore the universe for ideas that work.


Embrace your customer’s problems. From big societal challenges to small frictions in the customer journey, the same is always true: if you fall in love with the problem, the innovation potential is endless.

Your exploration process

The innovation trigger

Do you have a proven track record when it comes to running experiments and strategies?

What is triggering you to innovate? Do you want to be more sustainable? Is the competition launching something new? Maybe there is a new strategic market you want to dive into? No matter the questions, we can help you find its answers.

We meticulously map out the ecosystem around your innovation challenge and identify all potential needs. We delve into any and all information, creating a clear and accurate picture. Like everything else in life, putting things in context is important. Innovation is no different.

After mapping out the ecosystem around your challenge, we need to create a playing field in which we will operate. That’s why, together, we go and identify your innovation domains.

Market empathy

Do you have a proven track record when it comes to running experiments and strategies?

Getting to know your market is important. That’s exactly what we do by interacting with it and listening to potential customers. We put ourselves right in the middle of it all, which gives us a true understanding of your market.

We diligently research the market’s sensitive spots. What are the issues that people encounter in their lives? What keeps them up at night? We dig deep to the root of the problem and uncover it.

Now it is time to validate the problem. Is it really a problem? If it is, is it big enough? More importantly, will it bring money to the bank? These are all questions that need to and will be answered. 

Define the HowMightWe

Do you have a proven track record when it comes to running experiments and strategies?

Converge your learnings and insights into one clear problem statement. This is the problem we will help you solve, based on validated insights.

Keeping focus is important. This process helps with that while simultaneously keeping one eye on the end customer.

Idea dump

Do you have a proven track record when it comes to running experiments and strategies?

Start with your problem statement and then start brain dumping! Diverge and identify as many solutions you can think of. It’s quantity over quality, so there are no wrong answers here!

Workshop your ass off. Diverse backgrounds lead to diverse insights, which in turn lead to diverse ideas. This is the fun part. Let your creativity run wild and free! 

The one that can stay

Do you have a proven track record when it comes to running experiments and strategies?

Define your selection criteria based on your strategic priorities, through the use of prioritisation frameworks. This can go from inclusion or distance to your core business, to revenue potential or world domination. It is all up to you. 

We select one idea and move on to validation through experimentation. This means designing an experiment to see whether the idea is great or not so great.

The other ideas are kept safely in a backlog, ready for a second round when needed.

Don't take our word for it... Believe our clients!

"We really appreciate the Cosmos way of working. They helped us validate our ideas step by step - based on real customer behaviour - to make sure our concept worked before investing in it. In addition, very capable and nice people to work with, I can count on them."
MARIJKE HOUTMAN - Business Developer in Health at Colruyt Group
“I’ve been part of many upskilling programs, but at Cosmos Collective they keep surprising. Not only the curriculum is always on point, never have I seen such an up-to-date toolkit to use myself. These guys are all about learning by doing."
LIEVEN VAN NIEUWENHUYZE - Group Chief Digital Officer at House of HR
“We’ve been working with Cosmos Collective since day 1 and now and then they invite us for their masterclasses! I can only highly recommend their programs, no fluffy bullshit, but actionable tips to take to the office the next day.”
ELLEN VERHASSELT - Innovation Lead at Smart With Food by Colruyt Group

Let us discover how we can help you best!

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Yannick Khayati

Yannick Khayati

Founder & Client Lead

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