Create a strong value proposition statement.

Quickly shape alternative directions for your value proposition.

Lean Canvas explanation

What is it for?

Ensure that there is a fit between your product or service idea and the market.

Benefits:

  • Pinpoint how exactly you are going to create value.
  • Make your value proposition more concrete by summarising your proposition in one sentence. 

Step by step guide

1

Download the Value Proposition Statement.

2

Start filling out the template line by line. The first question you need to answer is: “What product or service are you offering?” Tip: Having your Value Proposition Statement in front of you will help you a lot.

3

To whom are you offering your solution? Who is your target audience? Write down the answer.

4

What is the customer’s desired outcome? What is the job they’re trying to get done? These questions will help you answer the question: “Who wants to…”

5

What customer pains are you resolving and what gains are you creating with your product or service? 

6

Write down what sets you apart from your direct or indirect competitors.

Step by step guide

Get the tool

Download our Value Proposition Statement and shape your value proposition. 

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