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From business idea to clear concept.

Yes, it starts with ideas, but conceptualization is necessary. Don't worry, we'll support you with our Idea Card.

idea card tool
idea card how to use it

What is it for?

Do you have a great business idea for a product or service? This Idea Card will give you an overview of your concept by summarising your insights and sharpening your idea.


  • Create a concept overview by summarising all relevant insights that led up to this idea.
  • Ask the hard questions so you can be sure you’ve thought this through. What problem are you solving? What solution are you offering? How are you going to be viable? 
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Step by step guide


Download the Idea Card.


Answer the question: Who is this product for? Make sure to describe your customer with as much detail as possible. 


Continue filling out the template by answering the question: What customer problem are you solving? Write down your problem statement plus all relevant insights that have helped create this concept. 


“What product/service you’re going to offer?” is the next question you need to answer. Time to give a high-level description of the solution you want to offer the customer. 


Write down the first revenue model you’ve come up with by answering the question: How are you going to make money? The purpose here is to give you some idea about the viability of your product or service, not to have all the financials down to the last cent.


Note down how radical you think your concept is. This will give you a good view of possible blockers or hurdles you’ll have to overcome at a later stage.

Step by step guide

Get the tool

Download our Idea Card and get a clear overview of your business idea.

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