Convert your riskiest assumptions into testable hypotheses.
Download the pdf.
Pick your riskiest assumption.
Define the X-variable. What action are you going to take to test this assumption. Write down your specific repeatable action.
Define the Y-variable. Make sure you vanity check your metric. Be as specific as possible when it comes to your target audience.
Define the Z-variable. What action does your target audience have to take in order for this experiment to be a success? What is the expected measurable action?
Write down your leading indicators. What are the metrics you can track that represent necessary actions to achieve your success goal?
Download our Hypothesis Creator and convert your riskiest assumptions into testable hypotheses.