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During this two-day validation crash course we will show you how to make innovation actionable, by taking you through the entire validation process. We will start with the assumption and what it entails. You will learn to identify it, rank it and translate it to a hypothesis. You will become a master at going from a hypothesis to an experiment plus designing and executing that experiment afterwards.
Using the desirability, viability and feasibility lens allows you to create assumptions from your ideas, which you will then rank based on risk. The riskiest assumption will be translated into a hypothesis, a measurable statement and eventually, an experimental outcome.
Running scrums (not the rugby ones) allows you to break up large projects into smaller, stand-alone tasks that each have value for the customer. This means working in two-week sprints with deliverables at the end of each sprint.
See the value in stringing together multiple experiments instead of one. We believe that business decisions can’t be made based on one, lonely experiment. It’s the sequence of experiments that gives us the confidence to say that a hypothesis is validated. Confidence is key!
Get to know the broad spectrum that is experimentation and immediately apply them in ideation sessions with exercises under our helping hand.
No code tools allow us to focus on testing our MVP instead of building it. It’s perfect for validating critical assumptions and discovering what your audience really wants. It’s our codeword for faster validation.
Our experts are pro’s in facilitating team meetings, meaning that they’ll design, plan and lead it in a way that leads to fruitful conversations and meeting the objectives that are set. You’re going to walk away with accomplished objectives, pinky swear.
“We need someone who is in love with the startup mindset, who really enjoys using his or her marketing skills to test new business ideas and who is in for a fancy team lunch or football game every once in a while.”
Together, we’ll figure out what you really want to achieve. This is about turning your challenge or idea into a solid business strategy.
Innovation Cookbook:
The 30+ different types of experiments
The why of experimentation: Data-driven decision making
Experiment pairing,
building sequences for
data-strength
Jobs to be done; what is the cutomer hiring you for?
Data-driven customer journey through empathy: identify optimization opportunities
The ABC’s of experimentation of experimentation: Experiment library with 100! examples
We have clients ranging from our own little Belgium, to the thriving Amsterdam and the city that never sleeps, New York. We are steadily expanding and creating new partnerships by the minute. Our growth has given us experience in many tools, channels and cultures.
Together, we’ll figure out what you really want to achieve. This is about turning your challenge or idea into a solid business strategy and creating a visual prototype to test with real people. Together, we’ll figure out and create a visual prototype to test with real people.
Our experimentation consultants have elaborate experience in the field of validation. We're combining the knowledge of three experts to provide a maximum variety of learnings. This team consists of 2 in-house innovators and one well-known guest speaker.
We allow you to show your colleagues, social contacts and companies that you successfully gained key learnings at Cosmos Collective. You'll have a unique, valuable certificate that is signed by our experts. Let your LinkedIn network know you managed to master a new skill.
Tell us a little bit about yourself and we’ll get back to you soon!
Founder & Client Lead
In case some things weren’t clear
Growth takes the traditional marketing model and adds layers such as A/B testing, value-additive blog posts, data-driven email marketing campaigns, SEO optimisation, creative ad copy and technical analysis of every aspect of a user’s experience. The insights gained from these strategies are quickly implemented in order to achieve robust and sustainable growth.
Validation starts with the idea or innovation challenge, which is then dissected based on the 3 innovation lenses: Desirability, viability and feasibility. Dissecting means creating assumptions from the idea, which are then ranked based on risk. The riskiest assumption is then translated into a hypothesis, a measurable statement and an experimental outcome. It is the process of going from an idea, all the way to an experiment to validate or invalidate the hypothesis that came out of your idea.
This training is relevant for you:
Our consultants and expert trainers are professionals with real life experience in their respective fields, who dedicate some of their precious time to helping others. They have real, hands-on experience and knowledge with multiple use cases they can refer to. They are also constantly looking for ways to update course curriculums, by implementing new technology and including the latest techniques & strategies.
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