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Experimentation Coaching

During this 3-month track we guide your company through several challenges, evolving your assigned team into an experimentation team.
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Course summary

Innovation is challenging. We will create and tackle several challenges during this 3-month coaching track. Assign a team, which we will evolve into a well-oiled experimentation team that knows how to run proper experiments. 

We’ll guide you through our entire Academy catalogue in bi-weekly sessions, ultimately resulting in a team that will champion experimentation within your organisation. 

Experiment design masterclass


3 months




Key learnings

The experiment and its importance

It de-risks innovation, makes your business more customer-centric and increases the speed of learnings and output. It’s observing how customers react in order to validate (or invalidate) business idea assumptions.

Experiment types & hypothesis creation

Exploration experiments or validation experiments? MVPs? Get to know the different experiment types and understand when to apply which. Then find out how to create good hypotheses to put your newly gained experiment knowledge to the test.

Experiment strategy

Great experimentation starts with identifying a strategic opportunity. Grasp how to define and scope an opportunity, by piecing together user insights, data insights and business insights.

Experiment sequencing & sequence creation

Pairing experiments compounds your learnings, which helps you gather strong evidence over time by running multiple experiments on one hypothesis. Build upon your previous experiment instead of throwing them away.

What to expect?

brain is knowledge

Expert guidance

All our consultants are experts in their field, with relevant experience and knowledge with multiple use cases. Go through bi-weekly sprints and retrospectives after each session. Our team is always available for questions with our support call.

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Sprints, not a marathon

Our coaching track is not one long continuous drag. It’s performed in bi-weekly sprints, with each one starting with a retrospective to see what preceded the last session.

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Full-experience experimenting

You’ll get to learn and experience everything there is to experimentation, from finding a focus to experiment sequencing. We’ll fill your team’s toolbox with everything they need to run experiments that lead to evidence-based decisions.

Download the course curriculum

“We need someone who is in love with the startup mindset, who really enjoys using his or her marketing skills to test new business ideas and who is in for a fancy team lunch or football game every once in a while.”


Together, we’ll figure out what you really want to achieve. This is about turning your challenge or idea into a solid business strategy.

Introduction to innovation


Business Model & Value
Propostition Canvas

Innovation Cookbook:
The 30+ different types of experiments

The why of experimentation: Data-driven decision making

Customer-centric validation

Building an
Experiment Plan

Assumption mapping
Hypothesis creation

Experiment pairing,
building sequences for

Tools & tricks to take
shortcuts for your

Build, measure, learn

Running experiments

Jobs to be done; what is the cutomer hiring you for?

Data-driven customer journey through empathy: identify optimization opportunities

The ABC’s of experimentation of experimentation: Experiment library with 100! examples

Trusted by companies across the globe

What participants say about us

Good combination of theory & practice. Nice to work on several concrete ideas and to spar with "like-minded peers". Applying theory hands-on to concrete topics. Highly recommended!
Toon Torfs
—Innovation, Business Development & Sustainability at Schoenen Torfs
Very satisfied because the theoretical presentation was followed by an example (in group) in practice so your knowledge sticks for future projects. Cosmos was great at working out cases, in their interaction & communication, explanation of examples from own experiences and in providing a mixture of participants & branches.
Amelie Withaeckx
—Project manager Business Development & Innovation bij Solucious
Hanne and Frederik guided us through the up to then “experiment’s maze” with mastery. By sharing their extensive experience & applying the theory on the spot, I have learned how powerful and important an experiment setup is. The most significant learning for me was how to tie up different experiments, as the sequence of experiments gives us the confidence to say that a hypothesis is validated.
Daniel Bastos
—Transition Management and Ways of Working at Nike
I am a big proponent of learning hands-on. They have perfectly combined this with theory and provided interesting tools. You are never alone in the exercises. There is always someone ready to help you back on your way. A very instructive masterclass that creates a safe space for all your questions and comments.
Lisa Van Ryckeghem
—Zorgtechnoloog bij i-mens

Upcoming events

Stay tuned for:

Super cool training


04/08/22 – 05/08/22

Explore for more


04/09/22 – 06/09/22

Breaking the grid



Adapt or die


11/12/22 – 12/12/22

Recipe for succes


09/01/23 – 11/01/23

Why us?


International experience (New York, Amsterdam)

We have clients ranging from our own little Belgium, to the thriving Amsterdam and the city that never sleeps, New York. We are steadily expanding and creating new partnerships by the minute. Our growth has given us experience in many tools, channels and cultures.


Only studio that solely focuses on experiments

Together, we’ll figure out what you really want to achieve. This is about turning your challenge or idea into a solid business strategy and creating a visual prototype to test with real people. Together, we’ll figure out and create a visual prototype to test with real people.


Bringing you learnings from 10+ years of consulting

Our experimentation consultants have elaborate experience in the field of validation. We're combining the knowledge of three experts to provide a maximum variety of learnings. This team consists of 2 in-house innovators and one well-known guest speaker.


Our experts sign your unique certificate

We allow you to show your colleagues, social contacts and companies that you successfully gained key learnings at Cosmos Collective. You'll have a unique, valuable certificate that is signed by our experts. Let your LinkedIn network know you managed to master a new skill.

Let us discover how we can help you best!

Tell us a little bit about yourself and we’ll get back to you soon!

Book an introduction call

Frederik Vandenweghe

Frederik Vandenweghe

Founder & Client Lead

Send us a message and we will get back to you

Frequently Asked Questions

In case some things weren’t clear

We welcome anyone who wants to master how to drive impactful growth through growth marketing and experimentation. If you’re working to solve critical business problems, either as a solo entrepreneur, startup or squad member of an innovation team, then this is the right place for you.

Our consultants and expert trainers are professionals with real life experience in their respective fields, who dedicate some of their precious time to helping others. They have real, hands-on experience and knowledge with multiple use cases they can refer to. They are also constantly looking for ways to update course curriculums, by implementing new technology and including the latest techniques & strategies.

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