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Experiment Design Masterclass

This masterclass will take you through the trials and tribulations of conducting experiments, from designing them to analyzing the results.
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Course summary

What is experimentation and how do we create an effective experiment loop, to create reliable results that we can make evidence-based decisions on? Get to understand everything there is about experimentation.

From growth and its fundamentals to validation and how it is powered by the experimentation process. Feeling innovative? Then this is the masterclass for you!

Hanne explaining our validation track


2 days




Key learnings

All growth everything

To grow you need to learn about growth. With our teachings and exercises we’ll help you gain the knowledge and skills to drive impactful growth for your business, now and in the future.

In your element when you experiment

Apply growth fundamentals and validation principles, with several challenges that we’ll tackle through rapid experimentation. You’ll create a love and understanding for experimentation and the results that come with it.

Dedication to validation

See the value of validation first-hand. Learn about assumptions and how they propel you towards strong experimentation by creating a solid basis.

Equipped for the future

After 3 months you’ll have everything you need to independently find problems, create assumptions and validate them with experimentation. Now you’ll need nobody but yourself to de-risk your innovation in the future.

What to expect?

brain is knowledge

Practice makes improvement

Apply all learnings in this masterclass immediately with our tried-and-tested exercises.

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Hands-on ideation

Get to know the broad spectrum that is ideation and immediately apply them in ideation sessions with exercises under our guidance.

experimental flask

Experimentation tools & techniques

Discover the different experimentation tools and techniques in order to design effective experiments.

Download the course curriculum

“We need someone who is in love with the startup mindset, who really enjoys using his or her marketing skills to test new business ideas and who is in for a fancy team lunch or football game every once in a while.”


Together, we’ll figure out what you really want to achieve. This is about turning your challenge or idea into a solid business strategy.

Introduction to innovation


Business Model & Value
Propostition Canvas

Innovation Cookbook:
The 30+ different types of experiments

The why of experimentation: Data-driven decision making

Customer-centric validation

Building an
Experiment Plan

Assumption mapping
Hypothesis creation

Experiment pairing,
building sequences for

Tools & tricks to take
shortcuts for your

Build, measure, learn

Running experiments

Jobs to be done; what is the cutomer hiring you for?

Data-driven customer journey through empathy: identify optimization opportunities

The ABC’s of experimentation of experimentation: Experiment library with 100! examples

Trusted by companies across the globe

What participants say about us

Good combination of theory & practice. Nice to work on several concrete ideas and to spar with "like-minded peers". Applying theory hands-on to concrete topics. Highly recommended!
Toon Torfs
—Innovation, Business Development & Sustainability at Schoenen Torfs
Very satisfied because the theoretical presentation was followed by an example (in group) in practice so your knowledge sticks for future projects. Cosmos was great at working out cases, in their interaction & communication, explanation of examples from own experiences and in providing a mixture of participants & branches.
Amelie Withaeckx
—Project manager Business Development & Innovation at Solucious
Hanne and Frederik guided us through the up to then “experiment’s maze” with mastery. By sharing their extensive experience & applying the theory on the spot, I have learned how powerful and important an experiment setup is. The most significant learning for me was how to tie up different experiments, as the sequence of experiments gives us the confidence to say that a hypothesis is validated.
Daniel Bastos
—Transition Management and Ways of Working at Nike
I am a big proponent of learning hands-on. They have perfectly combined this with theory and provided interesting tools. You are never alone in the exercises. There is always someone ready to help you back on your way. A very instructive masterclass that creates a safe space for all your questions and comments.
Lisa Van Ryckeghem
—Innovation expert at i-mens

Upcoming events

Stay tuned for:

Super cool training


04/08/22 – 05/08/22

Explore for more


04/09/22 – 06/09/22

Breaking the grid



Adapt or die


11/12/22 – 12/12/22

Recipe for succes


09/01/23 – 11/01/23

Why us?


International experience (New York, Amsterdam)

We have clients ranging from our own little Belgium, to the thriving Amsterdam and the city that never sleeps, New York. We are steadily expanding and creating new partnerships by the minute. Our growth has given us experience in many tools, channels and cultures.


Only studio that solely focuses on experiments

Together, we’ll figure out what you really want to achieve. This is about turning your challenge or idea into a solid business strategy and creating a visual prototype to test with real people. Together, we’ll figure out and create a visual prototype to test with real people.


Bringing you learnings from 10+ years of consulting

Our experimentation consultants have elaborate experience in the field of validation. We're combining the knowledge of three experts to provide a maximum variety of learnings. This team consists of 2 in-house innovators and one well-known guest speaker.


Our experts sign your unique certificate

We allow you to show your colleagues, social contacts and companies that you successfully gained key learnings at Cosmos Collective. You'll have a unique, valuable certificate that is signed by our experts. Let your LinkedIn network know you managed to master a new skill.

Let us discover how we can help you best!

Tell us a little bit about yourself and we’ll get back to you soon!

Book an introduction call

Picture of Frederik Vandenweghe

Frederik Vandenweghe

Founder & Client Lead

Send us a message and we will get back to you

Frequently Asked Questions

In case some things weren’t clear

Growth takes the traditional marketing model and adds layers such as A/B testing, value-additive blog posts, data-driven email marketing campaigns, SEO optimisation, creative ad copy and technical analysis of every aspect of a user’s experience. The insights gained from these strategies are quickly implemented in order to achieve robust and sustainable growth.

Validation starts with the idea or innovation challenge, which is then dissected based on the 3 innovation lenses: Desirability, viability and feasibility. Dissecting means creating assumptions from the idea, which are then ranked based on risk. The riskiest assumption is then translated into a hypothesis, a measurable statement and an experimental outcome. It is the process of going from an idea, all the way to an experiment to validate or invalidate the hypothesis that came out of your idea.

Since this is an open program, we’ll make it as accessible as possible. Our two trainers will make sure to make it relevant for people of all different levels, backgrounds and industries. Most importantly, you should be working in an innovation-minded role. This training is relevant for you:

  • if you’re an entrepreneur wanting to validate & launch a new business idea. 
  • if you’re an innovation employee / intrapreneur that needs to make new ideas possible and tangible.


Since this is an ‘open training’, there will be joining people from all kinds of companies & different industries. This will provide you with plenty of extra networking and learning opportunities.

Our consultants and expert trainers are professionals with real life experience in their respective fields, who dedicate some of their precious time to helping others. They have real, hands-on experience and knowledge with multiple use cases they can refer to. They are also constantly looking for ways to update course curriculums, by implementing new technology and including the latest techniques & strategies.

Hell no! We’ve been inside for too long, didn’t we? We’ll invite you to join us for two half days of inspiring sessions in our Antwerp HQ.

PS: the training price includes two lunches, unlimited drinks & a gift at the end of the two days.


Yes of course! The Eventbrite module will generate one for you automatically. If you prefer to pay via bank transfer, please send an email to


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