See how we drive growth with experimentation and why it's important for future-proofing your business
Learn how to derisk your business ideas by breaking them down into testable assumptions, in this 2-day crash course
This masterclass will take you through the trials and tribulations of conducting experiments, from designing them to analyzing the results.
During this 3-month track we guide your company through several challenges, evolving your assigned team into an experimentation team.
Tell us a little bit about yourself and we’ll get back to you soon!
In case some things weren’t clear
Growth takes the traditional marketing model and adds layers such as A/B testing, value-additive blog posts, data-driven email marketing campaigns, SEO optimisation, creative ad copy and technical analysis of every aspect of a user’s experience. The insights gained from these strategies are quickly implemented in order to achieve robust and sustainable growth.
Validation starts with the idea or innovation challenge, which is then dissected based on the 3 innovation lenses: Desirability, viability and feasibility. Dissecting means creating assumptions from the idea, which are then ranked based on risk. The riskiest assumption is then translated into a hypothesis, a measurable statement and an experimental outcome. It is the process of going from an idea, all the way to an experiment to validate or invalidate the hypothesis that came out of your idea.
We welcome anyone who wants to master how to drive impactful growth through growth marketing and experimentation. If you’re working to solve critical business problems, either as a solo entrepreneur, startup or squad member of an innovation team, then this is the right place for you.
Our consultants and expert trainers are professionals with real life experience in their respective fields, who dedicate some of their precious time to helping others. They have real, hands-on experience and knowledge with multiple use cases they can refer to. They are also constantly looking for ways to update course curriculums, by implementing new technology and including the latest techniques & strategies.
MARIJKE HOUTMAN - Business Developer in Health at Colruyt Group